BFRDP Projects

Building Farmer Resilience with Direct Markets
[Progress Report]

Award Amount: $748,755
Grant Program: 2022 Beginning Farmer and Rancher Development Program Education Projects
Project Director: Molly Nicholie
Organization: Appalachian Sustainable Agriculture Project (ASAP)


  • Overview
  • Results
  • Materials
  • Delivery Area
  • Comments

Project Overview

The goal of this project is to enhance long-term resilience of new and beginning farmers (NBFs) selling to direct market outlets in Western North Carolina (WNC) by offering educational resources, region-wide promotions, hands-on training, and networking opportunities to prepare them to start, maintain, or scale up their direct market enterprises. To achieve this goal, year one project activities  focused on supporting NBFs in managing marketing, financial, production, and legal risks and builds upon the work of a previous (2018-2021) BFRDP project.  Per BFRDP priorities, training/assistance covered diversification/marketing strategies, entrepreneurship/business training, and financial/risk management. These priorities were addressed with special focus on socially disadvantaged and limited resource farmers and highlighting strategies for climate-resilient planning and production. Four leading organizations in WNC - ASAP, NC Cooperative Extension, A-B Tech Small Business Center, and Ward and Smith, P.A. and five farmers - used their expertise in direct marketing marketing, farm business/financial planning, climate resilient production practices, and legal risk management to provide NBFs with training, technical assistance, and tools to establish and/or expand their direct marketing farm business.

Number of Participants: 197


Promotional Materials

There are no promotional materials available for this project.

Educational Materials

There are no educational materials available for this project.

Reports & Evaluations

There are no reports or evaluations available for this project.

Delivery Area

Describe any unexpected results of the project:

How would you improve the project if you were to do it again?

What were the keys to success for your participants?

Individual Stories / Examples of Success