BFRDP Projects

Training and Education to Facilitate Entry Into Emerging Specialized Wholesale and Agritourism Markets for Beginning Producers in Remote Agricultural Southern Colorado
[Final Report]

Award Amount: $239,970
Grant Program: 2016 Beginning Farmer and Rancher Development Program Awards
Project Director: Elizabeth ORear
Email: elizabeth.orear@state.co.us
Organization: Economic Development, Colorado Office of

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  • Overview
  • Results
  • Materials
  • Delivery Area
  • Comments

Project Overview

This project innovated beginning producer education through collaboration between the Colorado Office of Tourism, the Rocky Mountain Farmer's Union, Guidestone Colorado and three regional food hubs in remote and under-served southern Colorado. Colorado's tourism and agriculture leaders understood that successful agritourism enterprises and viable farms are intertwined-and through this project developed a coordinated education and mentorship program that addressed emerging market opportunities and identified training needs for beginning producers. By including food hubs, this project built linkages between producers and consumers that strengthened food hubs and the very markets we prepared producers to enter.

The goals of this project were to 1) improve the chances of success of new farmers and 2) enhance existing operations of beginning producers by a) challenging them to create a realistic vision, skills/needs assessment, and plan for next steps for their operation; b) preparing them to enter two promising emerging markets: agritourism and wholesale markets via food hubs; c) strengthening CHAMP, Colorado's agritourism mentorship program; d) strengthening ongoing coaching; d) developing a lasting support network; and d) increasing the viability of existing food hubs. The project entailed four main integrated activities: 1) Farm Vision Courses, 2) Follow-up Coaching, 3) Scaling-up Workshops, and an 4) Agritourism Mentorship Program.


Number of Participants: 268

Results

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